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Tom Duncan

Tom Duncan (BSJ62, MSJ63) is the author of “The Principles of Advertising and IMC,” and founded the Integrated Marketing Communication (IMC) graduate program at the University of Colorado in 1993. Duncan spent 15 years in industry, working on both the agency and client sides of marketing communication. He began at Leo Burnett worldwide headquarters in account management where he worked for clients such as Procter & Gamble, KFC, and Union Carbide. On the client side he was manager of marketing services for Peter Eckrich & Sons (a manufacturer of processed meats) and was vice president of marketing for new products at Jeno's, Inc. (frozen Italian foods).