Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications
Office: Fisk 304D
Malthouse is a research fellow at the Media Management Center, a partnership between Medill and Kellogg. His research interests center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. Malthouse is also currently the co-editor of “Medill on Media Engagement.” He was the co-editor of the Journal of Interactive Marketing from 2005-2011. His professional experience includes software engineering for AT&T Laboratories, corporate analytics training for Accenture, BNSF, Digitas, Nuoqi and Capital One, and developing segmentations for Cohorts and Financial Cohorts and Motorola.
Malthouse is a fantastic teacher and has won several teaching awards, including IMC Teacher of the Year in 2014 and 2010, and the Robert B. Clarke Outstanding Educator Award for Direct Marketing Educational Foundation in 2008. He received best paper for his 2012 publication in “Academy of Indian Marketing.” He has also been a finalist for best article of the year in the Journal of Service Research twice in the last five years, in 2011 and 2013. Malthouse received the Walter Award for Research Excellence in 2009, and the Don Kuhn Non-profit Research Grant in 2007.
Edward C. Malthouse CV.