Frank Dudley

Frank Dudley
Lecturer

Office: MFC 4-139

Email: frank.dudley@northwestern.edu

Frank Dudley is a digital marketing and management pioneer, practitioner, analyst and thought leader. He is a prolific speaker and author of research studies on marketing management, marketing accountability, brand building, integrated marketing communications and digital marketing and media. Mr. Dudley has developed and authored numerous research studies in collaboration with the ANA, the PMA, Northwestern University and many Fortune 500 firms.

He is the former CMO, EVP of Research, Strategic Planning and Analytics for MKTG, Inc., the largest experiential marketing agency in the U.S. Prior to MKTG, he served as Head of Marketing of Guideline/Opinion Research Corporation as well as the first Director of the Internet Advertising Bureau (IAB). My Dudley has also served on the founding C-level management teams of several successful digital professional services firms such as Virtusa (EVP, Chief Marketing Officer), ZEFER (EVP, Chief Innovation Officer), and Viant (Chief Creative Officer).

Mr. Dudley is President of Brand New Media, a digital research and consulting firm for Financial Services firms such as Bank of America Merrill Lynch, UBS, Prudential Financial, MetLife, CNL, etc. He also serves as the Founder and Chairman of Netbiquity, Inc., a professional services firm specializing in the design, development and deployment of mobile applications and solutions for the ubiquitous Internet.

Education

BA, St. Joseph’s University

Teaching Philosophy

To equip students with the basic tenants of marketing management so that they can effectively harness current marketing tools and technologies to manage an effective marketing capability and team. Strongly emphasizes the role of customer insight to drive marketing strategies, marketing organizational dynamics, the study of timely and relevant business case studies to illustrate how marketing builds brand equity and grows a business, marketing measurement, and interactive, scenario-based exercises and projects that enable students to learn how to solve business problems

Research

Currently conducts best practices research in Digital Marketing and Media for global Financial Services firms. Serves as President of Brand New Media, LLC, Chairman of Netbiquity, Inc. and on the Advisory Board of iGiveMore.org.

Awards / Professional Organizations

The President’s Award, The Advertising Club of New York

The Beacon Leadership Award, Promotion Marketing Association

Publications / Presentations

Harnessing the Power of New Media Platforms for more Effective Marketing, ANA, 2007

The Path to Marketing Accountability, ANA, 2007

Marketing Organization: What are the Recent Trends and Where Are We Now?, ANA 2007

Organizational Change and the Role of Marketing, ANA, 2008

Integrated Marketing: Barriers and Opportunities, ANA, 2008

Multi-Cultural Marketing: Effectively Reaching Multi-Cultural Consumers, ANA, 2008

The Echo Boomer Revolution: How Young Marketers are Impacting Today’s Brand Building Strategies, ANA, 2008

Marketing Accountability, ANA, 2009

Agency Performance Evaluation, ANA, 2009

Harnessing the Power of New Media Platforms for More Effective Marketing, Phase II, ANA 2009

Best Practices in Digital Marketing of Financial Services, Brand Media, 2011

Digital Marketing of Financial Services 2012, Brand New Media, 2012

Links

Netbiquity

Brand New Media

igivemore.org