Lecturer and Director for Part-Time IMC Program
Office: 303 E. Wacker, Suite 1600 (Chicago News Room)
Marty Kohr joined Medill IMC in 2008 after three decades in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser, The Chicago Tribune, Heinz and Kellogg. Among many professional accomplishments, he was the leader for the DDB Budweiser team that developed the “Whassup!” campaign recognized with the Grand Prix from the Cannes International Festival of Creativity. Marty also led the team that created the Athena award winning “What’s In It For You?” campaign for The Chicago Tribune.
Marty holds a dual appointment as faculty member in Medill IMC and as Director of the Part Time graduate program. He teaches persuasive messaging and entertainment marketing. He advises how to effectively engage with the real world and prospective employers via programs like talentQ, our students’ quest to better understand the talents and skills for success in the marketplace of tomorrow.
As Director of the IMC Part Time program, Marty is charged with deepening our relationship with current students as well as increasing awareness among prospective students and corporate human resource managers. He is developing aggressive plans to maximize opportunities for students, alums and prospects at our new classroom space at 303 E. Wacker Drive.
Marty is also Director of the American Association of Advertising Agencies (4As) Institute of Advanced Advertising Studies (IAAS). Along with IAAS Academic Chair, Frank Mulhern and the 4As board, this young professional education program offers many benefits for IMC students, alumni, faculty and employers. He also runs “Powering Creativity” workshops for Medill students and young professionals.
Marty lives in Evanston with his spouse and high school sweetheart, Louanne, also a former advertising person turned educator.