Welcome to Graduate IMC

There is still time to apply for admission for Fall, 2008. Please contact the Office of Graduate Admissions   for more information.

Thanks for your interest in graduate study in Integrated Marketing Communications at Medill!

Graduate education in integrated marketing communications was invented at Medill, and our advanced graduate IMC curriculum gives students a sophisticated understanding of why and how consumers connect with brands in this technology-driven age. Students learn how to construct communication programs driven from consumer and stakeholder insight. They learn how to leverage technologies and networks to connect consumers with brands through the channels that are most relevant and interesting to them; and they learn how to measure the results of their communications programs.

Emphasizing an analytical approach, rigorous research, creative and compelling content development and emerging technologies gives our students the skills, knowledge and experience they need to meet today's marketing challenges with creativity and innovation.