Students in our graduate IMC programs come from a variety of countries, schools and undergraduate majors. No specific major or prior coursework is required. The most common undergraduate majors are communications, advertising, marketing, business, economics and journalism. The following criteria are used to evaluate applications:
A record of strong academic performance.
Excellent interpersonal communication and analytic skills.
Full-time work experience in a relevant field is strongly preferred for all of our IMC programs. For the Full-time and Part-time programs, applicants directly from undergraduate programs are expected to have strong academic credentials. The vast majority of our IMC Online students are working professionals who have demonstrated success in their careers to date in a marketing and/or communications-related field.
An understanding of integrated marketing communications and how Medill prepares students for careers in this area.
Evidence of the maturity and professionalism needed to succeed in marketing communications professions.
Ability to work well with others on team projects in a collaborative environment.
Additional Considerations for Prospective IMC Students
The IMC program is an intense, professionally-oriented program that requires enthusiasm and energy as well as maturity, reliability and commitment.
Students have the opportunity to pursue a variety of career options, some that are qualitative and communications oriented and others that are quantitative and research oriented. All students learn the fundamentals of IMC as a strategic process for developing integrated communications.
Students interested in careers in strategic communications or brand strategy should demonstrate strong competencies in written and oral communications.
Students interested in careers in marketing research or data analytics should demonstrate strong competencies in quantitative analysis.
International students must demonstrate very strong spoken and written English-language skills via the interview, application essay, and TOEFL or IELTS scores.
What about average GPAs and GMAT or GRE test scores?
We review each application file individually and holistically, considering GMAT and GRE test scores and GPAs in context with the rest of the file, including essays, resume and recommendations. We look at your undergraduate transcripts not just for the overall GPA, but also for the courses you took and how you performed in them. We look closely at your resume and strongly consider your interview to gain an understanding of what you might contribute to your classmates' understanding of complex contemporary marketing and branding issues.
Graduate Integrated Marketing Communications Class Profile
Graduate students in integrated marketing communications come to Medill from all over the world with a variety of academic and professional backgrounds and experiences. Here's a snapshot (from recent entering classes) of the company you would keep if you are admitted and elect to enroll at Medill:
Median age: 26
22 countries in addition to the U.S.
29 U.S. states
Undergraduate institutions represented include liberal arts colleges, public and private universities and international schools. Among them:
Undergraduate majors represented include, among others:
Full-time IMC: Tatyana Rodriguez, Assistant Director, Graduate Admissions and Financial Aid, 847-491-5891
Part-time or Online IMC: Megan Castle, Admissions Counselor, Graduate Admissions and Financial Aid, 847-467-5226