What We Look For In Prospective Graduate IMC Students

Students in our graduate IMC programs come from a variety of countries, schools and undergraduate majors. No specific major or prior coursework is required. The most common undergraduate majors are communications, advertising, marketing, business, economics and journalism. The following criteria are used to evaluate applications:

A record of strong academic performance.

Excellent interpersonal communication and analytic skills.

Full-time work experience in a relevant field is strongly preferred for all of our IMC programs. For the Full-time and Part-time programs, applicants directly from undergraduate programs are expected to have strong academic credentials. The vast majority of our IMC Online students are working professionals who have demonstrated success in their careers to date in a marketing and/or communications-related field.

An understanding of integrated marketing communications and how Medill prepares students for careers in this area.

Evidence of the maturity and professionalism needed to succeed in marketing communications professions.

Ability to work well with others on team projects in a collaborative environment.

Additional Considerations for Prospective IMC Students

The IMC program is an intense, professionally-oriented program that requires enthusiasm and energy as well as maturity, reliability and commitment.

Students have the opportunity to pursue a variety of career options, some that are qualitative and communications oriented and others that are quantitative and research oriented. All students learn the fundamentals of IMC as a strategic process for developing integrated communications.

Students interested in careers in strategic communications or brand strategy should demonstrate strong competencies in written and oral communications.

Students interested in careers in marketing research or data analytics should demonstrate strong competencies in quantitative analysis.

International students must demonstrate very strong spoken and written English-language skills via the interview, application essay, and TOEFL or IELTS scores.

What about average GPAs and GMAT or GRE test scores?

We review each application file individually and holistically, considering GMAT and GRE test scores and GPAs in context with the rest of the file, including essays, resume and recommendations. We look at your undergraduate transcripts not just for the overall GPA, but also for the courses you took and how you performed in them. We look closely at your resume and strongly consider your interview to gain an understanding of what you might contribute to your classmates' understanding of complex contemporary marketing and branding issues.

Graduate Integrated Marketing Communications Class Profile

Graduate students in integrated marketing communications come to Medill from all over the world with a variety of academic and professional backgrounds and experiences. Here's a snapshot (from recent entering classes) of the company you would keep if you are admitted and elect to enroll at Medill:

Median age: 26
22 countries in addition to the U.S.
29 U.S. states

Undergraduate institutions represented include liberal arts colleges, public and private universities and international schools. Among them:

Amherst College
Arizona State University
Ball State University
Barnard College
Beijing Normal University
Boston College
Boston University
Brigham Young University
Brown University
Bucknell University
Carnegie Mellon University
Case Western Reserve University
City University of Hong Kong
Colby College
Columbia College
Communication University of China
Cornell University
Delhi University
DePaul University
Drake University
Duke University
East China Normal University
Florida State University
Fudan University
George Washington University
Georgetown University
Georgia Institute of Technology
Gustavus Adolphus College
Indiana University
Iowa State University
James Madison University
John Carroll University
Knox College
Lake Forest College
Lancaster University
Louisiana State University
Loyola University
Miami University
Michigan State University
Mumbai University
National Taiwan University
New York University
Northwestern University
Ohio State University
Peking University
Pennsylvania State University
Purdue University
Renmin University

Roosevelt University
San Diego State University
Santa Clara University
Seattle University
Shanghai Jiaotong University
Singapore Management University
Southern Illinois University
Spelman College
St. Mary's College
Strathmore University
Sun Yat-sen University
Tsinghua University
University of Arizona
University of Central Florida
University of Colorado
University of Delhi
University of Denver
University of Florida
University of Illinois
University of Indonesia
University of Iowa
University of Miami
University of Michigan
University of Minnesota
University of Mississippi
University of Missouri
University of North Carolina
University of Notre Dame
University of Pittsburgh
University of Richmond
University of Rochester
University of San Francisco
University of Southern California
University of Texas
University of Tulsa
University of Victoria
University of Warwick
University of Washington
University of Waterloo
University of Wisconsin
Virginia Tech
Washington University
Westminster College
Wittenberg University
Wuhan University
York University
Zhejiang University
Zhongshan University

Undergraduate majors represented include, among others:

Art History
Biological Sciences
Business Administration
Chinese Language and Literature
Electrical Engineering
Film and Broadcasting
Graphics Design
Information Sciences and Systems
Insurance and Risk Management

International Relations
Law and Legal Studies
Management Information Systems
Materials Engineering
Mechanical Engineering
Organizational Behavior
Political Science
Public Administration
Public Relations
Religious Studies
Spanish Language and Literature
Urban Studies

Questions? Contact:

Full-time IMC: Tatyana Rodriguez, Assistant Director, Graduate Admissions and Financial Aid, 847-491-5891
Part-time or Online IMC: Megan Castle, Admissions Counselor, Graduate Admissions and Financial Aid, 847-467-5226