Caroline Masullo

Senior Director, Shop Your Way, Sears Holdings Corporation

Caroline Masullo (IMC06) is the head of U.S. digital engagement at McDonald's Corporation.

Previously, she was the director of digital marketing at Pizza Hut, U.S. Her responsibilities include all e-commerce platforms, CRM strategy (including loyalty, email, and SMS), and social platforms. 

“Yum Brands (Pizza Hut, Inc.) is a consumer marketing-led corporation, so the Medill IMC program was the perfect immersion in learning how to build consumer connections and drive engagement so that consumers ‘buy into’ a brand and what it believes in — versus just "buy" a brand,” she says.

A highlight of her graduate school experience was visiting major global corporations in China and Japan that were living, breathing examples of the tenets of IMC.