“Diversity” in Medill’s Integrated Marketing Communications program takes on multi-faceted definitions.
For alums like Preeti Salvi (IMC06), the diversity inherent in the IMC program not only helped her land a job but continues to help her career as she makes her foray in the interactive marketing business. Salvi works as a Digital Account Director at Rosetta, an interactive consulting agency.
“I was born in India and lived there for 25 years of my life,” Salvi said. “Although I worked in multinational companies there, almost all day-to-day dealings were with my Indian counterparts and most business initiatives were very “India-centric”. But when I came to Medill, it was a complete change in scenario – there were students from all over the world - we worked together on projects, assignments and other extra-curricular activities and that was a great experience.”
Having been through Medill, Salvi said she better understands how much of people’s behavior and decision-making is based on their cultures and where they come from. That’s knowledge she can put into practice now as an account manager at Rosetta, the second largest independent interactive agencies in the United States.
Salvi said she also appreciated having an opportunity like the IMC residency program to get acclimated to working in the U.S.
“Any kind of work experience while you are doing a program is helpful, especially for international students,” Salvi said. “It’s great because it helps you get familiar with a different work environment and completely different work cultures.”
“Once you are in your residency, which starts approximately 9 months after you join the IMC program, you realize just how much you’ve actually learned and how relevant what you do really is – it’s a pleasant surprise.”
Although Salvi had already earned an MBA in marketing while in India, she knew that she wanted to work in marketing communications and wanted a degree more specifically tailored to that field. Through a friend she met an IMC graduate who recommended Medill.
Salvi found that in addition to a diverse student body, IMC had a different way of approaching marketing. “When I came to IMC, I quickly realized that it was definitely a new way of looking at marketing.”
Salvi said IMC taught her just how much marketing decisions are based on companies being able to understand and forecast customer behavior accurately.
“My job often requires me to play a consultative role to my client on all things digital, social and mobile and help them make decisions on which areas they should spend their marketing dollars on,” Salvi says. “So I need to definitely be up on my tech knowledge.”
IMC taught her just how much marketing decisions are based on companies being able to understand and forecast customer behavior accurately.