Yndira (BSJ06) is Senior Associate at BursonMarsteller’s Miami office, where she supports the Public Affairs and Corporate practices. Prior to BurstonMarsteller, Yndira was the Public Affairs Practice at Newlink Group in Florida.
Yndira developed strategic communications efforts including reputation management, crisis management, and media relations for clients in the private and public sectors in Latin America and the Caribbean.
Prior to joining Burson-Marsteller, Yndira was a Senior Account Executive in the Public Affairs and Reputation Management Practice at Newlink Group in Miami, supporting key accounts including a leading multilateral development bank and a top Central American financial group. Before that, she was the Associate Conference Director for Latin Trade Group where she began as a program and content manager. Latin Trade Group is a leading provider of information and business services to companies operating in Latin America. The firm has published award-winning content for distribution through print, online media, and leadership events.
As the Associate Conference Director for Latin Trade Group, Yndira developed and managed business and policy leadership conferences in Miami and throughout Latin American, including the Latin Trade Symposium & BRAVO Business Awards.
Her main responsibilities as program and content manager for Latin Trade Group included developing programming for the company’s signature events: a business awards gala that recognizes regional excellence in government, business, and social development; a conference program for discussion and innovation among business and government leaders from the Americas; and an expo that promotes business and trade in the Americas. She developed agendas and discussion topics, and acted as a liaison with honorees, speakers, institutional partners, and sponsors.
Prior to this role, she was a program specialist at a multilateral organization called Organization of American Statesheadquartered in Washington, D.C., that focused on promoting democracy initiatives. Over a four-year period, she worked on the leadership team of 15 electoral observation missions in 10 countries in Latin America and the Caribbean. She also helped design projects to broaden and professionalize the organization’s election observation methodology.
The communications skills she honed at Medill have helped her succeed at various jobs. However, more than just “skills,” Medill instilled in her a work ethic (attention to detail, thoroughness, and diligence) that has helped her stand out in all positions she’s held since graduating.
As an international student, originally from Venezuela, she enjoyed exchanging ideas and experiences with extremely passionate and intelligent peers from the U.S. and other countries. One of her favorite classes was “The World News Arena,” which focused on journalism from a more global perspective; it prompted her to discover her passion for — and set her on the path to pursue — a career in international affairs.