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IMC Outcomes

Our students enter cutting-edge roles…

  • Manager, Digital Strategy
  • Senior Associate, Analytics and Optimization
  • Interactive Marketing Specialist
  • Web Analyst
  • Communications Manager
  • Strategy Planner
  • Account Supervisor, Digital Analytics
  • Integrated Marketing Manager
  • Consumer Segment Analyst
  • Digital Marketing Manager

...with industry leaders

  • Best Buy
  • Discover Financial Services
  • Draftfcb
  • Epsilon
  • General Mills
  • Google
  • Leo Burnett
  • LG Electronics
  • Razorfish
  • Weber Shandwick

Download the 2009 IMC Employment Summary


Integrated Marketing Communications Graduate Program

Our students spend 15 months learning how to understand an organization’s customers and how to communicate with them to achieve a desired result. All students take core classes in topics such as statistics, market research, consumer insights and communications then take elective courses to develop specialties in the following areas: Brand + Advertising Strategy; Corporate Communications/Public Relations; Direct + Interactive Marketing; Marketing Analytics and Media Management. For more information, please see the Graduate IMC Program page.    

Undergraduate Integrated Marketing Certificate Program

Students from across Northwestern University who meet GPA and course pre-requisites are able to complete a Certificate in Integrated Marketing Communications. The certificate consists of two required courses, Introduction to IMC and Consumer Insights, and three elective courses. Course options include: Introduction to Public Relations Strategy +  Tactics; Message Strategy +  Writing for Persuasion; Media/Message Delivery; Market Research and Database Marketing. For more information, please see the IMC Certificate Program page. 

   

Engage with Students:

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"The IMC graduate is different from the average MBA we hire. The MBA's have a structured thinking process around data and analysis. The IMC graduate —at least in my experience — have a structured thinking process around innovation — very different. I think of IMC as talented innovators."

Scott Bergren
President and Chief Concept Officer
Yum Brands
Bergren has hired about 20 IMC graduates since 2003

Directory

Medill Career Services

Suite 106, Fisk Hall
Staff Offices: Suite 107, Fisk Hall
1845 Sheridan Road
Evanston, Illinois 60208
847-491-2049

Employer Relations Contact for Journalism Employers 

Jim O'Brien

Director, Medill Career Services
j-obrien@northwestern.edu
847-491-5634
Fisk 108-A

Employer Relations Contact for IMC Employers  

Marty Kohr

Senior Associate Director of Employer Engagement, Medill Career Services
Lecturer in Integrated Marketing Communications (IMC)
m-kohr@northwestern.edu
847-491-3882
Fisk 106-B