Medill prepares graduates in integrated marketing communications so they enter the job market able to solve marketing problems with an consumer-focused approach. IMC’s focus on qualitative and quantitative insights, digital and interactive marketing, brand strategy, content marketing and strategic communications will help you revolutionize the media landscape and set yourself apart from the competition.
IMC creates focused marketers who aren’t afraid to take some chances, push the boundaries and try new things.
The relationships I developed with my classmates from Taiwan were the impetus behind my decision to relocate to Asia.
IMC helped me realize that you don’t need mass reach, but that you need to reach the right people to help tell your story.
Manyy people don’t realize that marketing is very number-oriented, mathematical and data driven, and Medill IMC helps students put that all together
I believe my current job came about because I graduated from Northwestern.
Utilize your Medill peers and other Medill alumni as a resource, and sustain any relationships that you make because you never know what those relationships can lead to.
John Greening said something I loved, when comparing IMC to an MBA. He said ‘an MBA is inside out. They come up with a product and then find the audience, while IMC is outside in. Start with customer needs and then invent the product.’ I think that’s such a simple, effective way to explain IMC to those that are not familiar.
Not only are we learning about how digital has transformed businesses and operations, but we are a part of the digital transformation through our choice in Medill’s online IMC program. The leadership and technologies Northwestern has used to offer our prestigious IMC program online demonstrate the steps necessary for organizations to lead and innovate.
In today’s 24/7 connected and highly networked society, companies can no longer simply talk at customers and expect to be successful. Now, companies must engage consumers in a two-way dialogue using an integrated marketing communications model.
The biggest surprise about the IMC Online program has been the quality of both faculty and fellow classmates and the level of engagement and interaction present in an online program environment.
I assumed that most of the work I would learn about would be encouraged, but often self-taught through readings,” she said. “I have been pleasantly surprised at how engaged the professors have been, and how much they genuinely care about the content that we learn and our success as IMC students and future graduates.
All of the skills I learned in the IMC program emphasize how data and analytics play such an important role in marketing today.
Among the schools we’ve worked with, FOX Sports has hired five undergraduates into full-time positions. Students really do stay in touch with us.Kaitlyn BealeManager of Marketing and Strategic Partnerships FOX Sports
Among the schools we’ve worked with, FOX Sports has hired five undergraduates into full-time positions. Students really do stay in touch with us.
Todd SmithPresident & Chief Marketing OfficerSonic Drive-In
Michael RobertsFounder and Board MemberLYFE Kitchen
[People from Medill IMC] understand research, they understand business basics, they understand psychology, they understand measurement, they understand analytics.April CarlisleSVP, Customer Marketing Strategy DirectorArc Worldwide
[People from Medill IMC] understand research, they understand business basics, they understand psychology, they understand measurement, they understand analytics.
Michael Mitchell Senior Director, Corporate External CommunicationsMondelez International, INC.
I’ve really found that the program has great thinkers and balanced teams that bring us a different perspective on what we’re trying to accomplish.Kurt KarlenzigSenior VP, Global Digital StrategyThe Marketing Store
I’ve really found that the program has great thinkers and balanced teams that bring us a different perspective on what we’re trying to accomplish.
Scott BergrenFormer CEO of Pizza Hut, former CIO for Yum! Brands Inc. Pizza Hut Worldwide
Elizabeth HarrisEVP, Strategy DirectorLeo Burnett
Torben NielsenGeneral Manager/Co-FounderHealth Sparq
Maggie FitzPatrickChief Communications OfficerJohnson & Johnson
Discover if Medill is the right place for you. We invite you to learn more about our IMC program, visit the Northwestern campus, and connect with us on Facebook and Twitter.