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Scot Wheeler

Scot R. Wheeler

Adjunct Lecturer

Scot Wheeler is an adjunct lecturer in Integrated Marketing Communications, where he teaches Digital Analytics.  He is a leader in digital analytics delivery, with over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring,  environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts. 

Prior to his current roles, Wheeler was group director of marketing science for the digital agency Critical Mass. Before that, he ran product development, marketing and sales for the social media analytics platform Evolve24.  Wheeler's professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA and GE.


Wheeler received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management.

Authored Works

Wheeler's book, "Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery," was published in 2016.