Integrated Marketing Communications harnesses the power of data to focus on consumer needs and synchronize communication channels to produce targeted, consistent messaging that gets results. The IMC Online program is tailored for working professionals who are able to study and engage with faculty and one another in a schedule-flexible, interactive format.
An important distinction of the program is that the IMC Online faculty is the same as that of our full- and part-time programs. Combined with relatively small class size, this ensures that students benefit from the thought-provoking work they do in and out of the classroom.
IMC Online Curriculum
Students complete five core courses and 10 electives to earn a Master of Science in Integrated Marketing Communications.
IMC Law, Policy, Ethics
Digital, Social and Mobile Marketing
Communications and Persuasive Messages
Media Economics & Technology
Brand Communication Decisions
Segmentation and Lifetime Value
Marketing Mix Analysis
"The online IMC program is so well structured and organized. There’s lots of discussion and multimedia content, and you can go back to the comments or materials any time."