The American Advertising Federation (AAF) recently inducted Georgina Flores (IMC02), director of marketing for Allstate Insurance Company, into the Advertising Hall of Achievement.
“The general folks who win this award are very senior in their positions and have amazing track records and stories about the work they do and have led,” Flores said. “It was an honor just to be nominated.”
The Advertising Hall of Achievement is “the industry’s premier award for outstanding young advertising accomplishments.” Each year, the AAF recognizes a small group of individuals in their Hall of Achievement. According to Flores, companies within the advertising and marketing industry will nominate leaders within their organizations or partners for the award.
What also means the most to Flores is that the award points to the work her entire team is doing at Allstate.
“It’s less that I won an award and more about the fact that I had a team who works very hard in everything they do,” she said. “It’s exciting to be recognized and have the work that my team does be showcased among a group of industry leaders.”
She credits the strength of the IMC program’s focus in strategy, analytics and fundamental marketing skills as enhancing her ability to “think strategically and creatively” in the work force.
Before coming to Medill, Flores received her undergraduate degree in journalism from the University of Missouri. After working for a few years in advertising and marketing, she decided to work towards a master’s degree in the field.
“With the journalism background, no matter what, you go out into the workforce with very strong communication skills, a commitment to deadlines and a sense of urgency coupled with a strong attention to detail,” she said.
Flores will officially receive her award at an induction ceremony in New York on Nov. 13. In addition to her induction into the Hall of Achievement, Flores received the Jack Avrett Volunteer Spirit Award for her commitment to public service and “betterment of both the advertising industry and the larger community.”