Nearly 100 undergraduate students were awarded Integrated Marketing Communications (IMC) certificates at a presentation Wednesday, June 19, in the McCormick Tribune Center forum.
The IMC Certificate Program graduated its fourth class, with 99 students completing the program in the 2012-2013 academic year.
“When most of you arrived on campus, I doubt you were thinking of the IMC program,” said Lecturer Tom Hayden, one of the program’s two faculty speakers, to the crowd of students who completed the program. In fall 2009, when most of this year’s recipients were freshman, IMC was about to launch its first certificate program.
“You’ve all learned integrated marketing upside-down and inside-out,” Hayden said.
Graduates from this year’s class – the largest in the certificate program’s four years – will be going off to a variety of careers post-graduation, at companies such as Procter & Gamble Co., Target Corp., Visa Inc. and Google Inc. Other students will continue their studies with the graduate IMC program at Medill, or at other institutions such as Harvard Law School.
Kimberly Lee (BSJ13) represented her class as student speaker for the ceremony. Lee interned at the Coca-Cola Company as a worldwide public affairs and communications resident in fall 2012. Lee will be working as a public relations coordinator for WeChat, Tencent America’s new text messaging app, following graduation.
“One of the biggest things we have learned is be true to your brand and I am sure we can all agree that this program has played an integral role in shaping ours,” said Lee.
“This certificate signals more than just an addendum to put on our resume. It represents the friends, mentors and a time where we realized that we could enjoy our work and really understand the meaning behind the acronym IMC.”