Media Rewired to feature workshops on digital storytelling

Spots are almost completely filled for the first ever Media Rewired, a digital storytelling summit that takes place on campus April 13 and 14. The summit is sponsored by the Medill Undergraduate Student Advisory Council (MUSAC) and the Medill School of Journalism, Media, Integrated Marketing Communications.

“What MUSAC really saw was an opportunity to discuss the changing media landscape that we thought students were concerned about,” said Kimberly Lee (BSJ13), MUSAC co-chair and the summit’s executive co-leader.

Brian Stelter will open the event with his keynote speech on the future of journalism. He is a media reporter for The New York Times and the creator of TVNewser, a blog about the television and news industry. In 2011, Stelter appeared in the documentary “Page One: Inside The New York Times.”

Dan Fletcher is delivering the closing keynote speech. The focus of his speech is on how the media industry has been influenced by social media. He will also discuss the role of Facebook as a publishing platform. Until recently, Fletcher was managing editor of Facebook and led Facebook Stories, a site that showed people using Facebook in “extraordinary ways.” He is leaving Facebook to form his own startup. 

Seven workshops are offered on Saturday. The workshops are taught by Medill students, faculty and alumni and include topics like “Buzzfeed & Obama: 8 Native Advertising Need-To-Knows” and “Digital Publishing: Publications for Mobile and Tablets.”

Sarah Monroe (IMC10), the creative director at mStoner, is teaching the advertising workshop. The workshop draws on her experience in the field of advertising and Lee predicts her workshop will be very popular.

“She was on President Obama’s advertising team and I think a lot of students will want to learn about that,” Lee said. 

Adobe has partnered with MUSAC for the event and Sunday features Adobe’s Create the Web Campus Tour 2013. Other partner organizations are F&F Marketing and Northwestern chapters of the National Association for Black Journalists, the Society of Professional Journalists and the Online News Association.

A primary purpose of the summit is to provide students a forum to learn about technology and new trends that they don’t encounter often in the classroom. Organizers also hope that the speakers and events will motivate students and make them excited and confident about pursuing a career in the media, journalism and marketing industries. 

“Our ultimate goal is to inspire students to be innovators in the media industry,” said Fabiano Leal (BSJ13), summit executive co-chair, in the event’s press release.