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Rance Crain (BSJ60) inducted into Advertising Hall of Fame

Medill Hall of Achievement charter member Rance Crain (BSJ60) was honored by the American Advertising Federation with induction into the Advertising Hall of Fame Monday at the historic Waldorf-Astoria hotel in New York.


The son of Advertising Hall of Famers G.D. and Gertrude Crain, Rance was introduced at his induction by close confidant Gloria Scoby as a man who, despite being part of a prominent family, chose to make his own way in the journalism world.

During his five decades since graduating from Medill, Crain worked as a reporter for Advertising Age in Washington D.C., Chicago and New York, where he eventually moved up the ranks to editor-in-chief of the publication, and has also served as president of Crain Communications Inc. since his father's death in 1973.

"I've been privileged to report on the fascinating twists and turns, starts and restarts, of the advertising business for over fifty years, and for that I'm most grateful to all of you," Crain said during his acceptance.

"And I am so proud that the Crain family is the first to have three members into the Advertising Hall of Fame. I'm honored to take my place alongside my mother and father."

Crain still pens a bi-weekly column for Advertising Age, serves as editor-in-chief of Crain's Chicago Business, Crain's New York Business and tvweek.com, and serves as editorial director of Crain Communications, which publishes nearly 30 weekly business newspapers and trades. He shows no signs of slowing down.

Evanston native and Northwestern School of Communication alumnus Gerry Rubin was also inducted Monday for his achievements and innovation in the advertising industry, and for co-founding RPA, the nation's third largest independent ad agency.

Other notable inductees included Nike founder Phil Knight, who ironically admitted back in 1982 that he didn't actually believe in advertising, as well as Bob Giraldi, Shelly Lazarus, Bob Scarpelli, Byron Lewis and the McDonald's corporation.