Medill IMC Online Graduates with program director Tom Collinger. From left Kristen Lease, Grant Jones, Christina Kellman, Scott Knudsen, Anna Tung and Sangram Pradhan (not pictured).
Saturday’s master’s convocation ceremony included a celebration of the first six IMC Online Master’s students to complete Medill’s first fully online program. The group includes Grant Jones, Christina Kellman, Scott Knudson, Kristen Lease, Sangram Pradhan and Anna Tung.
The IMC Online Master’s program was founded at Medill in 2011 for working professionals who want to learn how IMC principles can help them mine data for customer insights to create relevant, engaging and business-building communications strategies.
The group, who had worked on class projects remotely together, were excited to meet each other and their professors in person at graduation. The graduates will share their new IMC knowledge with their companies based in New York City, New York; San Francisco and Los Angeles, California; Minneapolis, Minnesota; Chicago, Illinois, and Washington, DC. Meet the new graduates here:
San Francisco, CA
Director, Brand Strategy & Project Management
Murray Brand Communications
Why did you choose IMC?
I wanted to develop a much deeper understanding of the field of marketing than would be possible by enrolling in a traditional MBA program. The Medill IMC program covers all aspects of marketing in-depth, from consumer insights to media economics to marketing analytics. It's a well-rounded program that is both challenging and rewarding.
Digital Marketing Manager
GE Capital Fleet Services
Which course was the most impactful and why?
Statistics and Marketing Research is one of the most critical building blocks of the IMC program. The concepts are the foundation to many other courses in the program and much of what you will do in your career. Even if you're not intimately involved in data gathering for your job, this class teaches you how to ask the right questions before, during and after studies are conducted. Understanding statistics is a critical piece of gathering consumer insights to help build any integrated marketing communication plan.
Ogilvy and Mather
What is your favorite memory from the IMC Online program?
My favorite memory is with my SteelSeries group project teammates for IMC 482: Digital, Social and Mobile Marketing. We had spent a good 30 hours via Google Hangout throughout the quarter. Not only did we deliver a great presentation for the client, but became great friends along the way!
For more information about the IMC Online program, please visit our website.