IMC Online Program Celebrates First Graduating Class

Medill IMC Online Graduates with program director Tom Collinger. From left Kristen Lease, Grant Jones, Christina Kellman, Scott Knudsen, Anna Tung and Sangram Pradhan (not pictured).

Saturday’s master’s convocation ceremony included a celebration of the first six IMC Online Master’s students to complete Medill’s first fully online program. The group includes Grant Jones, Christina Kellman, Scott Knudson, Kristen Lease, Sangram Pradhan and Anna Tung.

The IMC Online Master’s program was founded at Medill in 2011 for working professionals who want to learn how IMC principles can help them mine data for customer insights to create relevant, engaging and business-building communications strategies.

The group, who had worked on class projects remotely together, were excited to meet each other and their professors in person at graduation. The graduates will share their new IMC knowledge with their companies based in New York City, New York; San Francisco and Los Angeles, California; Minneapolis, Minnesota; Chicago, Illinois, and Washington, DC.  Meet the new graduates here:

Grant Jones
Brooklyn, NY
Supervising Producer, Creative
Conde Nast

Why did you choose IMC?

After talking to several of the professors while making my decision, Northwestern's IMC program was clearly on the cutting edge of digital and insight-based marketing. It wasn't classes on direct mail or coupons, but classes on social media and media distribution in the new landscape.  It was new and evolving with the quickly changing times.

Christina Kellman
Santa Ana, CA
Account Director
Definitive Media

What has been the most valuable part of the program?

In all honesty, the partnership experienced with other students and the new skills attained were equally valuable. Working with this first group of graduates on several group projects was a gift. They are all intelligent, driven, and I'm happy to call them friends. Medill's IMC education provided me with skills that I was able to apply immediately, and I have already benefitted professionally!

Scott Knudsen
San Francisco, CA
Director, Brand Strategy & Project Management
Murray Brand Communications

Why did you choose IMC?

I wanted to develop a much deeper understanding of the field of marketing than would be possible by enrolling in a traditional MBA program. The Medill IMC program covers all aspects of marketing in-depth, from consumer insights to media economics to marketing analytics. It's a well-rounded program that is both challenging and rewarding.

Kristen Lease 

Minneapolis, MN
Digital Marketing Manager
GE Capital Fleet Services

Which course was the most impactful and why?

Statistics and Marketing Research is one of the most critical building blocks of the IMC program. The concepts are the foundation to many other courses in the program and much of what you will do in your career. Even if you're not intimately involved in data gathering for your job, this class teaches you how to ask the right questions before, during and after studies are conducted. Understanding statistics is a critical piece of gathering consumer insights to help build any integrated marketing communication plan. 

Anna Tung
Chicago, IL
Content Strategist
Ogilvy and Mather

What is your favorite memory from the IMC Online program?  

My favorite memory is with my SteelSeries group project teammates for IMC 482: Digital, Social and Mobile Marketing. We had spent a good 30 hours via Google Hangout throughout the quarter. Not only did we deliver a great presentation for the client, but became great friends along the way!

For more information about the IMC Online program, please visit our website.