Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age, will be this year’s Integrated Marketing Communications graduation speaker. The ceremony honoring full-time IMC master’s degree graduates will be held Saturday, Dec. 14.
Crain (BSJ60) has an accomplished career in media, having spent more than 50 years in the industry working at the company his parents, G.D. and Gertrude Crain, first founded in 1916. He took over as president of Crain Communications in 1975, when his father passed away. Crain is also the founder and editor-in-chief of Crain’s Chicago Business.
"I'm very excited and honored to have been asked to deliver the commencement address for Medill's graduate students of integrated marketing communications," Crain said. "It's a time of unprecedented change in both the workforce and the marketplace.
“Today’s graduates have a great opportunity to shape and reinvent their jobs to reflect the ‘always on’ dialog with consumers.”
Crain is a charter member of Medill’s Hall of Achievement, a member of the Direct Marketing Hall of Fame and, earlier this year, was inducted into the Advertising Hall of Fame by the American Advertising Federation.
"We are proud to welcome Rance Crain back to campus as this year's IMC graduation speaker," said Medill Dean Brad Hamm. "His excellent work in both journalism and advertising is a great reflection of how Medill prepares students for leadership across industries. IMC graduates have a great opportunity to hear from a Medill alum who has spent decades as a prominent leader in the media.
Crain writes a bi-weekly column for Advertising Age, serves as editor-in-chief of Crain’s Chicago Business, Crain’s New York Business and tvweek.com, and serves as editorial director of Crain Communications, which publishes nearly 30 weekly business newspapers and trades.
The IMC graduation ceremony will take place at 11 a.m. on Saturday, Dec. 14, in Pick-Staiger Concert Hall.