IMC students celebrated the newest edition of the Journal of Integrated Marketing Communications (JIMC) on Oct. 21 at a launch party in downtown Evanston.
A consistent idea can be seen throughout the journal - modes of thinking and operations in marketing communications are always changing. As customer preferences, technology, big data, media and globalization rapidly evolve, IMC practitioners are constantly changing gears and seeking new ways to engage customers and improve marketing communications efforts. This notion is captured in “Changing Gears,” this year’s JIMC theme.
“We are excited to have officially launched the 2016 edition of JIMC,” said Jane Flis, editor-in-chief of the JIMC. “The journal aims to spark ideas and conversations among marketing communication professionals about the possibilities in IMC. We hope the articles excite and invigorate you about these possibilities like they do for us.”
This year's edition of JIMC features 26 articles written by marketing communications professionals working in a variety of industries - retail, CPG, agencies, sports, media and technology. Three Medill IMC faculty members also contributed articles this year - Daniel Gruber, Randy Hlavac and Tony Poidomani.
JIMC is an annual IMC student-led publication comprised of articles written by marketing communication professionals. There are currently 26 editions in circulation. Students serve as associate editors and partner with one of the authors to help brainstorm ideas, edit content and serve as the connection to the JIMC leadership team.