News

New IMC initiatives connect insights from consumer data

Founded by Medill IMC, the Omni-Channel Initiative and the Retail Analytics Council further establish the IMC program in leading insight and analysis into customers, purchase behavior and marketing solutions.

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Medill students create documentaries on issues close to home

Students in Assistant Professor Brent Huffman’s undergraduate and graduate documentary filmmaking classes spent ten weeks this spring quarter planning, filming and editing documentaries on social, political and cultural issues in Illinois.

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Teaching teens to be journalists

Medill lecturer Sarahmaria Gomez and undergraduate students work with Chicago teens to foster skills in writing, editing and multimedia journalism.

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Behind Medill IMC’s Professor Malthouse —“Every student loves Ed!”

Professor Ed Malthouse has been awarded the IMC Teacher of the Year award five times in his career at Northwestern, and Medill IMC students adore his teaching methods and sheer passion for statistics. Learn more about Ed in this faculty profile.

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IMC Lecturer Tom Hayden tells students to dive into data

Lecturer and IMC Certificate Program Director Tom Hayden is a favorite among students, with courses designed to be thought-provoking and interactive. Learn more about Hayden in this faculty profile.

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IMC Students Help Lavazza Coffee Grow Business Nationwide

Lecturer Ariel Goldfarb connects graduate IMC students in his class with live clients to teach them how to use strategic IMC principles to solve marketing issues. This year, students worked with Lavazza: Italian Espresso Coffee to create a strategic plan for the company’s domestic marketing efforts.

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Former Dean Janeway passes away

Michael Janeway, an accomplished print journalist and dean of Medill from 1989-1997, died on Wednesday, April 16.

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Neuromarketing thrives at Medill

IMC faculty, along with partners at Northwestern and around the globe, are using cutting edge technology, high-level mathematics and modeling to understand the psychology of marketing.

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Radio Revival

Students enter Vaisman’s classes interested in journalism, but few consider specializing in a medium where the spoken word is their storytelling tool.

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