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IMC Online Students Visit Campus for IMC Leadership Class

More than 30 IMC Online students traveled from across the world to meet on Medill’s Evanston campus during the 2016 IMC Leadership Week, featuring class lectures, guest speakers, group assignments, leadership workshops and networking opportunities.

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IMC Online students reflect on their ‘biggest surprise’ of the program

Students considering an online master’s program often wonder how online learning compares to on-site learning. When we asked IMC Online students to share their biggest surprise of the program, many of them talked about the ease of connecting virtually and how the IMC Online program fosters collaboration.

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Seth Redmore discusses the future of online marketing with IMC grad students

Seth Redmore of Lexalytics is working on tone and sentiment analysis software that is being used by online marketers to gauge consumer interest and hone marketing techniques. The software is reading your tweets and deciding how much you love your latest gadget. It’s the future of online marketing, and Medill IMC students got to hear all about it.

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Magazines are Dead, Right? Hearst’s Linda Frisone Gamber Dispels the Myth

Magazines are dead. We’ve all heard the rumor – but is it true? Not according to Linda Frisone Gamber, Hearst Integrated Media’s group advertising director. She dispels the myth in a visit to Medill IMC’s Media and Message Delivery class with data showing magazines are here to stay.

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Students travel to Qatar, Argentina, Pakistan, Nicaragua, South Africa

BSJ, MSJ and IMC Certificate students embarked on global trips across the world over their spring breaks. The experiences, sponsored by Medill, exposed students to different cultures where they interviewed local residents for projects, visited historical landmarks and learned new communications methods.

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Navistar execs talk internal communications with IMC graduate students

Guest speakers Hartenberger and Spangler of Navistar International speak to IMC graduate students on increasing internal communications to help the company recover from a recent crisis, and about what it takes for communications graduates to stand out in the job application process.

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IMC Certificate Program graduates record class

Nearly 100 undergraduate students were awarded Integrated Marketing Communications (IMC) certificates at a presentation Wednesday, June 19, in the McCormick Tribune Center forum.

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