Don E. Schultz

Don Schultz
Professor Emeritus-in-Service

Phone: 847-491-2059

Office: MTC 3-101


Don E. Schultz is Professor Emeritus-in-Service of Integrated Marketing Communications. He is also president of the global marketing consultancy Agora, Inc., located in Chicago.

Prior to his academic career, Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia.

Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, emerging markets, branding and the financial measures of marketing and communication, social media’s impact on consumers, media synergy and internal marketing. He also holds or has held appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management in the UK, Tsinghua University and Peking University, China, and the Swedish School of Economics, Finland.

Teaching Philosophy:

For a professor, the world revolves around ideas, content and thinking. My job as a teacher is to help students to learn to think. Only by doing that can they develop ideas and master content. Content is continuously changing. Thinking stays with you forever.


B.B.A., University of Oklahoma (1957); M.A. in Advertising: Specialized Curriculum with a major in Marketing and a minor in Journalism, Michigan State University (1975), M.A. in Advertising and Ph.D. in Mass Media (1977), Michigan State University


He is the author/co-author of twenty-six books and over 150 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Insights. He was founding editor of the Journal of Direct Marketing, and is associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication, and is on the editorial review board for many trade and scholarly publications.
Former member of the National Advertising Review Board

Awards / Professional Organizations:

Schultz serves on the Board of Directors for Brand Finance, plc. in London. He is a former director of Penton Publishing, Cleveland, Insignia Systems, Minneapolis, Simon Richards Group, Melbourne, Australia, Dunnhumby, London and others. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. He is a Fellow of the Institute for the Study of Business Markets at Pennsylvania State University. He is on the editorial board of numerous scholarly journals both in the U.S. and abroad.

1989 DMEF Direct Marketing Educator of the Year
1992 AAF Advertising Educator of the Year
1996 Sales Marketing Executives Association, Educator of the Year, (Chicago SME Chapter)
1998 named one of the 80 Most Influential People in the Sales and Marketing World, Sales & Marketing Management magazine
2010 The Distinguished Faculty Achievement Award, Northwestern University
2012 Direct Marketing News’ Emerson Award
2013 MMA (Marketing Management Association) Marketing Innovator Award