Tom Collinger

Tom Collinger
Associate Professor, Executive Director of Medill IMC Spiegel Digital & Database Research Center, Senior Director of Medill Distance Learning Initiative

Phone: 847-467-3433

Office: Fisk 209E

Email: t-collinger@northwestern.edu

Tom Collinger is Executive Director of the Medill IMC Spiegel Digital & Database Research Center, Senior Director of the Medill Distance Learning Initiative, and an Associate Professor. He is the former Associate Dean and Chairman of the Integrated Marketing Communications programs. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions.

He has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as Chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.

Teaching Philosophy

Successful people understand that great answers are built upon "all that we know at this time," and they generally start off with better questions.

Awards / Professional Organizations

Named one of Target Magazine's 40 top Direct Marketing Professionals under 40 (1990)

Most Inspirational Professor Award, Medill IMC Grad Program (Dec. 2004)
Best Instructor Award, Medill IMC Grad Program (Dec. 2006)

Publications / Presentations

• Guest Lecturer: Kellogg Graduate School, Northwestern University, Notre Dame, DMEF Professors Institute, Direct Marketing Association, New York Direct Marketing Association, Chicago Direct Marketing Association, Yahoo Creativity Summit, Performics Client Summit,

• GE Customer Assurance Group: Best Customer Marketing Workshop (June 1998)
• Maynard Institute Conference for Newspaper Management (Aug. 1998)
• Arthur Andersen Worldwide Market Share Conference (Feb. 1999)
• Institute for International Research Conference on Channel Dynamics (Apil 1999)
• Integrated Marketing Management Conference for Emerson Electric (April 1999)
• Newspaper Advertising Association Retail Marketing Conference (May 1999)
• Discover Financial Services Executive Education Program (July 1999 - June 2001)
• Federated Investors Marketing Forum (Oct. 1999)
• Acxiom Conference: Being the Best Client: Getting Great Advertising (Oct. 2001)
• Advanta "Getting to Customer Centric" Business Strategies Workshops (June 2001 - Nov. 2003)
• Yahoo Creative Summit Panelist (Sept. 2003)
• Nimblefish "Best Practices in One to One Marketing Communications" Workshop (April 2003 and April 2004)
• IMC/Sourcelink Direct Marketing Symposium Moderator and Presenter (Sept. 2003)
• Kellogg Executive Session on Integrated Marketing Lecturer on Customer Loyalty (Fall 2003, Spring 2004 and Summer 2004)
• Yahoo Creative Summit 2 Panelist (June 2004)
• Performics Client Summit Keynote Address: "What I know about Internet Marketing So Far"
• National Triple A Executive Marketing Symposium Guest Speaker (Sept. 2004)
• Kellogg/Medill Alumni Symposium: "The Wireless Marketing Opportunity" (Jan. 2005)
• Experian Workshop: Integration in the Account Management Function (Sept. 2005)
• Symposium for Customer Centric Business: University of Chile (Oct. 2005)
• Symposia de Marketing Turístico Mexico City (Oct. 2005)
• Institute for Media and Entertainment New York (Nov. 2005)
• National Association of Broadcasters Evanston (May 2006)
• World Press Institute (Oct. 2006)
• Creative Leaders/The Berlin School (Jan. 2007)
• Media Management Center's MENA MEDIA Fellows Emerging Leaders (Oct. 2007)
• Beef Industry Council/Canada Keynote: Building Brands through IMC Mar. 08
• Nortel Executive Program/Kellogg. Mar. 08
• Creative Leaders/The Berlin School Feb. 08
• CMO Forum NY/Jan 08
• NAB Executive Education Forum/May 08
• Emerging Leaders/IREX Executive Education: Oct. 08
• NAB Executive Education Forum/May 09
• Grupo de Diarios Keynote Speaker: Integrated Marketing Feb. 2010
• BT Tourism Summit: Keynote Speaker: Mar. 2010
• Media Executive Leadership Program: Media Management Center July 2010
• Yale Law School Information Society Project: From Mad Man to Mad Bots: March 2011
• Media Executive Leadership Program: Media Management Center Northwestern University: July 2011
• La Cumbre Tourism Summit: Keynote Speaker: Sept. 2011