Beyond the Classroom
faculty_FrankBarbashheadshot

4/16/2008

Lecturer Fred Barbash

"Monarchic Pretensions: The War Power Grab,"   by Fred Barbash, lecturer in Medill's Washington program, was published this month in "Lessons from Iraq: Avoiding the Next War," by Paradigm Publishers and the Institute for Policy Studies.

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Faculty_SteveDuke

2/14/2008

Steve Duke, Sector Head, Newspaper and Associate Professor

In November, Duke led a day-long strategic-planning computer simulation for a group of Middle Eastern media executives as part of a three-week MMC management training program on the Evanston campus.

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Beyond_AvaComer

11/5/2007

Associate Professor Ava Thompson Greenwell

Outside of Medill, Associate Professor Ava Greenwell is spearheading a program to get more African-American youth interested in journalism. And it's getting good reviews.

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Beyond_McClory

10/23/2007

Professor Emeritus Robert McClory

Bob McClory spoke to faculty and students on October 17 about "How to Write a Book." In his lecture, he discussed his process for research, notetaking and finding publishers for his various published works. McClory writes all of his

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Faculty_DonSchultz

10/19/2007

Professor Emeritus-in-Service Don E. Schultz

What are Chinese marketers to do, in an age when the traditional Western marketing communications business model no longer breaks through the blockade consumers have constructed for media messages pushed upon them? Medill Integrated Marketing Communications On October 1, 2007, Professor Emeritus, Don Schultz, shared his perspective on this question and others pertaining to his firsthand experience with marketing and primary research in China at a Professional Speaker Series Fall Quarter event.

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Beyond_Jakkispeech

10/18/2007

Associate Professor Jacquelyn Thomas

Associate Professor Jacqueline Thomas presented a paper at the Direct Marketing Educational Foundation meeting held in conjunction with the Direct Marketing Association's 2007 annual conference in Chicago October 13-14. Her presentation was titled, "Balancing Acquisition and Retention Resources to Maximize Customer Value."

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Beyond_Abigail2

10/18/2007

Lecturer Abigail Foerstner

About 190 young Chicago area journalists and their instructors attended High School Journalism Day, Medill's annual outreach program held on Oct. 15, 2007. Students revved up their writing and reporting skills and learned hands-on multimedia applications during a day of workshops with our faculty.

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Faculty_EdMalthouse

10/18/2007

Associate Professor Ed Malthouse

Ed Malthouse presented a paper at the Direct Marketing Educational Foundation meeting held in conjunction with the Direct Marketing Association's 2007 annual conference in Chicago October 13-14. The paper, “Target Selection in Direct Marketing Based on Multiple Contacts” was co-authored by Kirstin M. Derenthal from the Institute of Marketing, University of M¨unster in Germany.

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Faculty_RichGordon

9/18/2007

September 9-11 Media Management Conference

News media organizations must become portfolio entrepreneurs that make experimentation and “iteration” a way of life and that “put risk and speed at the center of the corporate altar,” a new report from the Media Management Center concludes.

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Faculty_AbePeck

9/18/2007

Professor Abe Peck

Ellen Blum Barish, former editor of the Medill magazine, recently spoke with Professor Abe Peck, who is Chair of Journalism and Cross Media Story Telling and the Gurley Brown Professor at Medill.  

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Faculty_ClarkeCaywood

9/13/2007

Professor Clarke Caywood

In the increasingly complex world of integrated marketing communications—from Superbowl commercials gone wrong to corporate communications in China—Clarke Caywood is the man with the answers. In between teaching courses in public relations, crisis management and speechwriting

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Faculty_JohnGreening

9/12/2007

Associate Professor John Greening

 On any given day (when he’s not teaching, of course) Greening, who earlier in his career was the advertising leadership behind Budweiser icons Spuds McKenzie and the infamous “Budweiser Frogs,” is working on a variety of projects, all

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