Martin  P.  Block

Sector Head, Entertainment and Gaming; Professor

Martin Block is a Professor in the Integrated Marketing Communications Division of the Medill School at Northwestern University. He is currently sector head for Entertainment and Gaming. He teaches graduate level marketing research, sales promotion, advertising, and direct marketing courses. Joining the faculty in 1985, he was Director of the Graduate Advertising Division within Medill until 1991. He served again between 2001 and 2002.

Martin was a Professor and Chairperson of the Department of Advertising at Michigan State University before making the move to Northwestern. He was also dually appointed as a Professor of Telecommunications. During this time, he was a founder and principal of ELRA which specialized in doing consulting and research for the cable television industry. ELRA prepared several dozen winning cable franchise proposals across the country. Prior to that, he worked as Senior Market Analyst in Corporate Planning at the Goodyear Tire and Rubber Company.

Martin is co-author of Media Generations (BIGresearch, 2008). He is co-author of Analyzing Sales Promotion, which is now in its second edition (Dartnell, 1994), as well as co-author of Business-to-Business Market Research, also in its second edition (Thomson, 2007) . His recent chapter “Post Promotion Evaluation” appears in The Power of Marketing at-Retail (POPAI, 2008). His chapter "Marketing Communications Engineering" in Interactive Marketing, was published in 1996. He was also co-author of Cable Advertising: New Ways to New Business (Prentice-Hall, 1987). He has published extensively in academic research journals, trade publications and has written several other book chapters. He has been the principal investigator on several Federally funded research projects and has served as a consultant to the Federal Trade Commission (FTC). He was featured on the NOVA program "We Know Where You Live." He provided testimony to the United States Senate.

Education

B.A., M.A., and Ph.D. from Michigan State University

Office

MTC 3-123

Phone

847.491.5298

Email

mp-block@northwestern.edu

Course Info

Database Marketing and Analysis Syllabus

Marketing Mix Analysis and Planning

Entertainment Marketing

Research

Co-author of Analyzing Sales Promotion and Business-to-Business Market Research

Awards / Professional Organizations

Teacher of the Year, IMC Grad Program (2007)