Frank  J.  Mulhern

Associate Dean for Research; Professor

Frank Mulhern is Professor and Associate Dean of Research at the Medill School, Northwestern University. Professor Mulhern has published research papers on promotion marketing, media technology, the valuation and segmentation of customers, the role of employees in organizational performance and the integration of internal and external marketing communications. His research papers have appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. Professor Mulhern is the editor of the Promotion Marketing Academic Quarterly, a publication of the Promotion Marketing Association. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.

Dr. Mulhern has taught numerous courses in Medill’s IMC program including Marketing Management, Integrated Marketing Communications, Media Economics and Technology, Database Marketing, and Sales Promotion.

Professor Mulhern consults for several corporations on marketing communications, database marketing and promotion. Professor Mulhern conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. Dr. Mulhern was previously on the faculty at the Smeal College of Business Administration, Pennsylvania State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.

Education

PhD, University of Texas at Austin.

Office

Fisk 209

Phone

847.491.5877

Email

fjm274@northwestern.edu

Course Info

Media Economics and Technology
Marketing Management
Social Networks

Research

• Research on need media technologies and how they affect marketing communications.
• Research on internal marketing and employee engagement with respect to customer experiences
• Research on the measurement of advertising and promotion effects, particularly in retail environments.

Awards / Professional Organizations