Gerri  Henderson, Ph.D.

Professor

Gerri Henderson was formerly on the faculty of Duke University’s Fuqua School of Business, Howard University’s School of Business, and the University of Texas at Austin’s College of Communication.  She has also taught at Northwestern University’s Kellogg School of Management, Stanford University’s Graduate School of Business, The University of Virginia’s Darden Graduate School, Thunderbird: The Garvin School of International Management, and in Executive Education at both Duke University (Fuqua) and UCLA (Anderson). 

Her primary areas of research include: marketplace diversity (also known as multicultural marketing), urban marketing, and consumer networks (cognitive and social). Prior to pursuing her Ph.D., she worked for several years at IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods.

Henderson likes to consider herself a “Doctorpreneur” since, in addition to her research and teaching, she often serves as an independent consultant and focus group moderator.  Recent clients include Nationwide, IBM Corporation, the United States Postal Service Office of Inspector General, and North Carolina Mutual Life Insurance.


Teaching Philosophy
Work Hard. Play Hard. Have Fun.

Education

Ph.D., Marketing, Northwestern University Kellogg Graduate School of Management. MBA, Marketing and Organizational Behavior, Northwestern University Kellogg School of Management. B.S. Electrical Engineering, Purdue University.

Office

MTC 3-109

Phone

847.467.1820

Email

henderson@northwestern.edu

Course Info

Theories of Persuasion

Integrated Marketing Communications

Marketing Management

Marketing Strategy

Consumer Behavior

Brand Management

Global Academic Travel Experience (GATE) to Southern Africa

Consumer Insight

Managing the Integration Process

Research

Co-chair for the Society for Consumer Psychology Conference (February 2005)

Co-chair for the American Marketing Association Educators’ Conference (February 2003) 

Member of the Editorial Board for the Journal of Public Policy & Marketing

Gerri serves or has served as leadership for and/or on several corporate and non-profit boards for organizations such as the Advisory Board of the Institute for Brand Leadership, the Advisory Council of the Association for Consumer Research, the American Marketing Association, the Society for Consumer Psychology, the Advisory Board of Urban Call:  The Trade Magazine for Urban Retailers, the National Black MBA Association, and the National Society of Black Engineers. 

Publications/Presentations
“Courting Consumers:  Assessing Consumer Racial Profiling and Other Marketplace Discrimination,” Journal of Public Policy & Marketing, 2005.

“From Despicable to Collectible: Interpreting the Transformation of Meanings of Advertisements Depicting Stereotypical Images of African Americans,” Journal of Advertising, 2004.

“Exploring Collective Memories Associated with African-American Advertising Memorabilia:  The Good, The Bad, and The Ugly,” Journal of Advertising, 2003.

Gerri is currently co-authoring a book on consumer racial profiling. 

Awards / Professional Organizations

Recently named a faculty fellow of the University of Texas Humanities Institute on “Remembering and Forgetting; Collecting and Discarding”

Recently named a Dean’s Fellow for her work on Customer and Spokesperson Facial Recognition

Named Top MBA Professor at Howard University twice as was mentioned as Top MBA Professor at Howard University by BusinessWeek