Martin  P.  Block, Ph.D.

Sector Head, Entertainment and Gaming; Professor

Martin P. Block is the former chair for the Department of Advertising at Michigan State University and a former senior market analyst at Goodyear Tire and Rubber Company.

Education

B.A., M.A., and Ph.D. from Michigan State University

Office

MTC 3-123

Phone

847.491.5298

Email

mp-block@northwestern.edu

Course Info

Database Marketing and Analysis Syllabus

Marketing Mix Analysis and Planning

Entertainment Marketing

Research

Co-author of Analyzing Sales Promotion and Business-to-Business Market Research

Awards / Professional Organizations

Teacher of the Year, IMC Grad Program (2007)