Don
E.
Schultz
Professor Emeritus-in-Service
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc. also located in Evanston.
Prior to his academic career, Dr. Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, Texas where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia.
Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication and internal marketing. He has or currently holds Visiting/Adjunct/Guest professorship appointments at Cranfield School of Management and Hull University in the UK, Queensland University of Technology in Brisbane, Australia, Peiking and Tsinghua Universities in Beijing, China, Haken School of Economics, Helsinki, Finland and others.
Teaching Philosophy:
For a professor, the world revolves around content and thinking. My job as a teacher is to help students to learn to think. Only by doing that can they master the content. Content is continuously changing. Thinking stays with you forever.
Education
B.B.A., University of Oklahoma (1957); M.A. in Advertising: Specialized Curriculum with a major in Marketing and a minor in Journalism, Michigan State University (1975), and Ph.D. in Mass Media (1977), Michigan State University
Office
MTC 3-103
Phone
847-491-2059
Email
dschultz@northwestern.edu
Course Info
Undergraduate Courses:
Introduction to Advertising, Advertising Management, Introduction to Layout and Copy, Newspaper Advertising and Business Management, Advanced Advertising Copy, TV and Radio Advertising, Advertising Media Planning and Strategy, Advertising Management (Campaigns), Creative Strategy
Graduate Courses:
Creative Strategy, Sales Promotion, Advertising Campaigns, Direct Marketing, Management of Media Programs, Organizational Behavior, Marketing Management, Advertising Management II, Advertising Management III: Plans Fundamentals of Advertising and Sales Promotion Theory, Integrated Marketing Communication Strategy, Brand and Brand Valuation Marketing, Global Brand Management, Current Topics in IMC, IMC 2.1, Internal Marketing and Global Marketing Communications.
Research
He is the author/co-author of 18 books, including his latest books, "BRAND BABBLE: SENSE AND NONSENSE ABOUT BRANDS AND BRANDING" (2004) and "IMC: THE NEXT GENERATION" (2004) plus numerous book chapters, prefaces and forwards for some of the leading books in the field. He has published over 100 articles on marketing, advertising branding, sales promotion and integrated communication in most of the leading trade and academic journals around the world. He is a regular columnist of Marketing Management and Marketing News magazines and the founding editor of the Journal of Direct Marketing.
Member of the National Advertising Review Board
Awards / Professional Organizations
Schultz serves on the Board of Directors for Brand Finance, plc in London and MarketingNPV, Princeton, NJ. He is a former director of Penton Publishing, Cleveland, Insignit Systems, Minneapolis, Simon Richards Group, Melbourne, Australia and others. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. He is a Fellow of the Institute for the Study of Business Markets at Pennsylvania State University and the Zyman Institute for the Study of Brands at Emory University in Atlanta. He is on the editorial board of many scholarly journals both in the U.S. and abroad.
DMEF Direct Marketing Educator of the Year (1989)
AAF Advertising Educator of the Year (1992)
Named one of the 80 Most Influential People in the Sales and Marketing World, Sales & Marketing Management magazine (1998)