Ph.D., Emory University
IMC 452: Marketing Management
Brand Management, Marketing Strategy, Marketing Mix Models
American Marketing Association
Institute for Operations Research and the Management Sciences
Awards / Professional Organizations
2010 Goizueta Fellow, The Goizueta Foundation.
2009 Fellow, AMA-Sheth Foundation Doctoral Consortium Fellow, Georgia State University.
2007 Sheth Doctoral Fellow, Emory University.
Publications / Presentations
“The Impact of Breadth and Depth of Brand Hierarchy on Individual Brand Performance,” with Douglas Bowman (to be shortly submitted).
“The Portfolio of Product-Market Brand Equity Outcomes as an Explanation for Firm Value and Volatility,” with Douglas Bowman (being revised for resubmission).
“The Effect of Within-Category Incongruity and Across-Category Typicality on Individual Brand Performance,” with Douglas Bowman.
“From Clicks to Bricks: Analysis of Buyer-Seller Behavior in Offline Channels,” with Manish Tripathi.