Financial Accounting

IMC 450 (Core)

Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting, and investment analysis. Emphasis will be placed on understanding the economic rationale for managerial decision-making as it relates to corporate strategy in general and marketing programs in particular. Students learn return-on-investment (ROI) methodologies for assessing the effectiveness of marketing programs.