Pioneered at Medill, the graduate program in Integrated Marketing Communications at Northwestern educates students for careers in marketing communications and marketing management. The program is customer-centric, and data and insight driven. We research and teach understanding consumers, channels, and messages to connect brands and stakeholders. We anchor this with business skills in finance, statistics, and organizational behavior to form a unique program on the cutting edge of brand marketing communications and customer relationship management. Top marketing and media organizations need forward-thinking professionals who can implement a customer-focused approach that is critical to their future success. They look to Medill’s Integrated Marketing Communications master's degree program to find these professionals.