Crisis Communications

(Elective Course)

Crisis Communications provides students with strategic approaches to manage how organizations respond to crisis such as accidents, product recalls, executive malfeasance and natural disasters. Students learn to identify and explain the dynamics of a crisis, evaluate the effects of a crisis on organizational reputation, determine the role of public relations in crisis response, counsel executives and clients, and develop and implement a crisis communications plan.

The course is case-based and allows student to explore actual crisis situations that have taken place. In examining how companies, organizations and individuals perform in the face of reputation-damaging incidents, students learn how to lessen the negative impact of a crisis and rebuild an organization’s reputation after a crisis.