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Introduction to Strategic Communications

IMC 498 (Elective)

Introduction to Strategic Communications emphasizes understanding and communicating with an organization's major stakeholders, including employees, customers, investors or donors, government, NGOs and other associations. Communications practices are covered for both traditional and digital media platforms.

You will learn how to develop key messages to enhance the brand, to develop programs which improve the organization's sustainability and reputation and to prepare for and respond to crises. Whether you plan to go into the strategic communications specialization or have had prior experience in marketing or communications, you will find this helpful in understanding how organizations work, and it should provide guidance to selecting future courses in the IMC program.