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Media Automation

IMC 498 (Elective)

Media Automation is rapidly changing how firms and consumers seamlessly interact with each other across channels and touch-points. This course will introduce you to current state-of-the-art approaches used by firms to communicate with and engage customers in real-time, using digital media, sensors, biometrics and artificial intelligence.

You will gain hands-on experience simulating and analyzing real-time data using appropriate software. The course will help you understand how media automation can help brands develop a better understanding of consumer behaviors and consequently improve total customer experience.