Skip to main content

Technology and Innovation Trends: A Primer for Marketers

IMC 498 (Elective)

Technology and Innovation Trends: A Primer for Marketers, is offered at the Northwestern San Francisco campus. The course addresses the revolutionary impact of digital media technologies and technology companies on the ways brands engage with consumers.

Students in the course develop an understanding of the impact of technology on the strategic, creative, analytic and financial elements of IMC through substantial reading and outside speakers from the technology and media industries. Emphasis is placed on the long-term trends in brand communications and the intersection of technology and analytics.