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Messages and Content

The core of marketing communications is messages and content. Across this set of two subsequences, you learn the essentials of brand strategy and tactical execution, management of messages across all key stakeholder groups, platforms and media, and the financial implications of these choices.

Consumer Insight and Analytics

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Brand Strategy

Through Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

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Messages and Content

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Strategic Communications

Through the Strategic Communications sub-sequence, you learn to deliver messages across platforms and audiences, all while integrating policy and ethical considerations that support corporate social responsibility.

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Media

Strategic Communications

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