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Specializations

You have the opportunity to focus on academic specializations. The six specializations are centered around specific topics in marketing communications. Specializations are optional—some students choose to specialize in a certain area, and others elect to take courses that interest them in a variety of areas.

If you have more work experience, you may find it more valuable to take courses in which you don’t have prior experience to gain new skills to help in your job search and future career. On the other hand, if you are new to the marketing communications field or want to move into a new area of the field, you may find it valuable to have a specialization on your resume to show experience in a certain area.

To complete a specialization, you take two required courses and at least two applicable electives of your choice. Some electives count toward more than one specialization. You do not officially declare a specialization but rather complete the relevant courses to receive it. You can pursue up to three specializations.

Brand Strategy

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Brand Strategy

Learn to identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

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Digital and Interactive Marketing

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Digital and Interactive Marketing

Learn how consumers engage in a digital world and the latest strategies to reach, engage and connect with consumers on digital and social channels.

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Marketing Analytics

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Marketing Analytics

Explore ways to analyze data, draw insights, measure the effectiveness of marketing strategies and optimize the execution of marketing tactics.

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Strategic Communications

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Strategic Communications

Gain a deep understanding of professional communications through a strategic lens and learn to deliver messages across platforms and audiences.

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Content Marketing

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Content Marketing

Learn to create strategies and develop written, digital, video and audio content that work across multiple platforms to achieve brand objectives.

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Media Strategy

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Media Strategy

Learn to engage consumers across traditional and digital media with the right content at the time and in the right place.

Learn more about Media Strategy