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Strategic Communications

Corporate communications and public relations are becoming increasingly sophisticated and effective. When you specialize in Strategic Communications, you gain a deep understanding of professional communications through a strategic lens. You learn to deliver messages across platforms and audiences, all while integrating policy and ethical considerations that support corporate social responsibility.

Ernest Duplessis
"The Strategic Communications focus in IMC opens the aperture for students to look across communications through a strategic lens to then understand how to communicate with different audiences." Ernest Duplessis

Assistant Professor and Former Senior Vice President, Corporate Communications and Government Affairs at Mondelez International 

Going beyond basic communications tactics to communicate strategically, effectively and authentically brings value to an organization, giving you an advantage in your career. Strategic communications touches many disciplines, including public affairs and public relations, government affairs, corporate reputation management, media relations, corporate social responsibility and global sustainability.

Students who have pursued this specialization have become agency vice presidents and in-house strategic communications managers and public affairs directors.

Ideal for students interested in:

  • Public relations
  • Corporate reputation
  • Media relationship building
  • Corporate social responsibility
  • Global sustainability
  • Investor relations
  • Internal communications
  • Crisis management

IMC alumni jobs related to this specialization:

  • Manager of strategic communications, Blue Cross Blue Shield
  • Global brand public relations, Coca-Cola
  • Director, public affairs and communications, American Express
  • Director of public relations, YMCA of USA
  • Senior vice president, FleishmanHillard
  • Senior account supervisor, Edelman

Required courses

Introduction to Strategic Communications

Managing Integration

Elective courses

Communications and Content Marketing

Crisis Communications

Data Governance: Critical Issues in Digital Marketing Communications

IMC Law, Policy and Ethics

Internal Communications

Investor Relations

Marketing Public Relations

Rachel Hammons (IMC15)
"Strategic Communications taught me how to write for different stakeholders, which I do every day in my current job. Medill gave me valuable experiences through creating communication plans from strategy to execution, which helps me in my current job."Rachel Hammons (IMC15)

Marketing Specialist, Brand Expression, FedEx