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Students discuss the real-world emphasis of the IMC program:

Ed Jaffe
(IMC11)

Payel Battacharya
(IMC11)

Crystal Zhong
(IMC11)

Yanit Belachew
(IMC11)

"While other programs focus on messaging and content, IMC is the right mix of marketing analytics, consumer research, communication and advertising strategies necessary to create dialogue and engage customers across media channels."

Enid Johnson (IMC11)

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Are you an Employer?

Some of the brightest minds in IMC visit Medill to share their expertise:


  • Jim Lecinski: managing director of U.S. Sales for Google, Inc.
  • John Gerzema: Medill alumnus and author of "Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live"