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Analytic Techniques

IMC 451-6 (Elective)

The objective for this course is simple: to learn 10 to 15 state-of-the-art analytic techniques that are valuable to the data-driven workforce. Topics covered in the course include standard deviation and probability densities correlation, group relationships and clustering, regression and classification.  You will develop a deep conceptual understanding of the methodologies and a thorough knowledge of each technique's strengths, weaknesses, limitations and applicability for different marketing communications situations. Prerequisite: IMC 451-6.

Advisory notes for online students: You are required to take IMC 451 Statistics and Market Research prior to this course or petition to waive this requirement based on relevant prior work experience.