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Curriculum

The IMC curriculum is designed to give you a solid foundation in the principles of integrated marketing communications and allow you the flexibility to select electives that match your interests and career goals.

Thirteen graduate-level credits are required for the Online Master of Science in Integrated Marketing Communications (MSIMC) degree:

The IMC Online program is designed to enable you to study and engage in classes on a flexible and individualized schedule. This is accomplished with curriculum that largely provides asynchronous learning. Supplementing this approach, you are expected to connect online for occasional live sessions (all of which are recorded) and group work. 

Some courses are not available every quarter. In addition, we often add new courses and revise course content to adapt to a rapidly changing marketing communications marketplace. We also modify the course schedule based on student demand. As such, the courses listed below are subject to change.

Course schedule

All courses