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Our Faculty

Learn from experienced professionals, academic scholars and thought leaders.

Medill IMC faculty members reflect a mix of both industry professionals and academic scholars. They produce cutting-edge research, lead top marketing communications companies and develop innovative solutions to complex challenges. They consistently push the envelope in the field of marketing communications to find the most effectives strategies for engaging consumers—now and in the future.

All of our IMC classes, including classes in the IMC Online program, are taught by the same faculty. Not only will you learn from these experienced thought leaders in class, but they will also become your mentors and supporters. In addition, you join their networks of marketing communications professionals who work all over the world.

Meet some IMC faculty members

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Frank Mulhern

Frank Mulhern
Associate Dean and Professor

Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments.

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Vijay Viswanathan

Vijay Viswanathan
Associate Professor and IMC Department Chair

Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.

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Jenna Massey

Jenna Massey (IMC06)
Assistant Professor and Director of IMC Full-Time Program

Massey’s marketing communications industry experience includes both global agency and international client-side work; Fortune 500 companies, such as McCann-Erickson, Motorola and Samsung; and a small startup.

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Ed Malthouse

Ed Malthouse
Professor

Malthouse’s research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

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Tom Collinger

Tom Collinger
Associate Professor and Executive Director of Spiegel Research Center

Collinger is an expert in direct, database and e-commerce marketing management, customer loyalty, customer relationship management and channel integration. He is a former senior vice president of Leo Burnett Company and vice president and general manager of Ogilvy & Mather Direct.

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Marty Kohr

Marty Kohr
Lecturer and Director for IMC Part-Time Program

Kohr worked for three decades in IMC at DDB, Y&R, Hal Riney and Leo Burnett on brands including Budweiser, The Chicago Tribune, Heinz and Kellogg. He was the leader for the DDB Budweiser team that developed the “Whassup!” campaign.

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Gerry Chiaro

Gerry Chiaro
Lecturer and Director of Immersion Quarter

Chiaro recently worked in marketing for several CPG companies such as Frito Lay, Pepsi Bottling Group, Gatorade, Pizza Hut and McDonald's. He then started a consulting businesses and served clients such as TGI Fridays, Travelocity, Anheuser-Busch, United Airlines and Coke.

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Judy Franks

Judy Franks
Lecturer

Franks had a 23-year career at Chicago’s leading ad agencies, where she rose to the executive ranks across both the media and creative strategy disciplines. She is author of “Media: From Chaos to Clarity,” a book that highlights Five Macro Forces that are reshaping the media ecosystem.

View more IMC faculty bios