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Digital Marketing Technologies

IMC 498 (Elective)

Digital Marketing Technologies will examine how today’s digital marketplace requires a unique combination of marketing, research and technological skills. While integrated marketing communications has always been centered on advanced database and analytics capabilities, marketers must also understand real-time marketing and digital management software solutions.

The course includes hands-on learning of IBM’s suite of digital and social media technology to design, deploy and manage marketing programs. The course also includes the development of a conceptual framework for implementing IMC based using these advanced digital technologies.