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Global Perspectives (Asia)

IMC 466 (Elective)

Global Perspectives covers international aspects of IMC with a particular emphasis on Asia. The course is offered in the fall quarter and features a two-week trip to multiple Asian cities. Students attend pre-trip meetings, which include academic content. During the trip, students visit several companies in each city to learn about global and local marketing communication practices. Students conduct research while on the trip that builds on the academic content prior to the trip. After the trip, the class meets multiple times to complete the projects and make formal presentations on research findings The course is offered in the fall quarter, and the trip takes place just after the summer quarter ends.