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IMC Law, Policy and Ethics

IMC 459 (Elective)

IMC Law, Policy and Ethics enhances your ability to make better marketing communications and business decisions. This will be achieved through an in-depth study of the areas of law and ethics that are the most critical to business judgment and decision making.

You will delve into:

1) The First Amendment and its protection of commercial speech, the legal basis for marketing communications;

2) The U.S. legal system and its relevant statutory, administrative and case law;

3) Contracts;

4) Intellectual Property including copyright and trademark law;

5) Privacy, as it pertains to the collection, aggregation, sale and use of personal data; and

6) Ethics, as there is significant overlap between law and ethics when it comes to making good business and policy decisions.