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Marketing Public Relations

IMC 472 (Elective)

Marketing Public Relations is the part of any product or service branding effort that utilizes public relations strategies and tactics to attain corporate, marketing and sales objectives. Marketing public relations engages the news media, social networks and other communication channels as a form of earned media.

The course demonstrates how public relations can both lead, and significantly contribute, to effective integrated marketing communications. Student teams apply their skills major project in which they prepare and present complete integrated plans with a rich mix of practical tactics. The course uses advanced media and online social media software to understand, track and translate into action relevant communications.