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UNDERGRADUATE CERTIFICATE
Scroll through what you need to complete to apply:

Medill offers a five-credit IMC certificate program in which students develop skills for understanding and analyzing consumers in traditional markets and evolving digital communities and networks.

Students must be accepted into the certificate program through an application process. Students may, however, take the two core classes before applying. Admission is conditional upon the successful completion of three prerequisite courses.

Core Classes (2 units) 

  • IMC 300: Consumer Insight
  • IMC 301: Introduction to Integrated Marketing Communications


Writing Classes 

(1 unit) Choose from the following: 

  • IMC 305: Message Strategy and Writing for Persuasion
  • IMC 306: Introduction to Public Relations Strategies and Tactics


Elective Classes
(2 units) Choose from the following:

  • IMC 303: Market Research
  • IMC 304: Media/Message Delivery for Interactive Communications
  • IMC 307: Introduction to Direct, Database and E-Commerce Marketing & Interactive Marketing Communications
  • IMC 308: Marketing Models
  • IMC 309: Introduction to Entertainment & Gaming for Marketers
  • IMC 302: Senior Immersion Project (prerequisite: one of the above electives)


Prerequisite Classes
(3 units) 

  • ECON 202: Introduction to Microeconomics
  • BIP 260: Accounting and Finance

Choose one of the following: 

  • ANTHRO 211, 235, 389
  • BUS INST 390
  • COMM ST 205, 360, 363, 380
  • ECON 322, 330, 350, 381
  • IEMS 383
  • POL SCI 348, 375
  • PSYCH 204, 228, 316, 335, 351, 385
  • SOCIOL 302, 303, 315, 332, 345

Students, faculty and advisers tell you more about the program:

Jennifer Lien
IMC Certificate - 2011

Asha Toulmin
IMC Certificate - 2011

Josh Brower
IMC Certificate - 2011

2011 IMC Undergraduate Certificate Graduation

"Our IMC Certificate program is potentially valuable to every NU student because it's about understanding people and how your brand positively contributes to their lives. And one of the most important brands is the one that defines each of us."

Marty Kohr (IMC Adjunct Lecturer)

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Are you an Employer?

Some of the brightest minds in IMC visit Medill to share their expertise:


  • Jim Lecinski: managing director of U.S. Sales for Google, Inc.
  • John Gerzema: Medill alumnus and author of "Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live"