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Curriculum

The IMC Certificate curriculum is designed to give you an understanding of the principles of integrated marketing communications and then allow you the flexibility to select electives that match your interests and career goals.

Five credits are required for the IMC Certificate, including three core and two elective courses.

Prerequisite courses

You may apply to the program after successful completion of three of the prerequisite courses listed below. To qualify for acceptance into the program, you must earn a minimum cumulative GPA of 2.7 in the three prerequisites.

1 Microeconomics course from:
  • ECON 202
  • MMSS 211-1 (MMSS students only)
1 Statistics course from:
  • ANTHRO 362
  • BMD ENG 220
  • CHEM ENG 312
  • CIV ENG 306
  • CSD 304
  • ECON 281
  • EECS 302
  • IEMS 201, 202
  • MATH 310, 385
  • POLI SCI 310, 312
  • PSYCH 201, 205
  • SESP 210
  • SOCIOL 303
  • STAT 202, 210
1 Social Science course from:
  • ANTRO 211, 235, 389
  • BUS INST 390
  • COMM ST 205, 360, 363, 380
  • ECON 322, 330, 350
  • IEMS 383
  • MMSS 211-3, 311-2 (MMSS students only)
  • POLI SCI 348, 375
  • PSYCH 204, 228, 316, 335, 351, 385
  • SOCIOL 302, 315, 332, 345

Core courses

Consumer Insight

Research for Marketing Communications

Integrated Marketing Communications Strategy

Elective courses

Media and Message Delivery

Message Strategy and Persuasive Communications

Strategic Communications

Digital, Social and Mobile Marketing

Marketing Models

Entertainment Marketing

IMC Law, Policy and Ethics

IMC Capstone Project

The Art of Persuasive Video Storytelling

The Idea Maze: Structured Planning for Founders and Technologists

Harley-Davidson Great Lakes Challenge